True marketing automation is predicting a customer's next move, not reacting to a moment

It’s time to stop trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences.

In “Trusting the Machine: Data Science and the Multi-Channel, Multi-Device Shopper” from Emarsys, you’ll learn how to stop focusing on traditional, linear paths to purchase and shift to an omnichannel marketing strategy.

Visit Digital Marketing Depot Today to get this MarTech Today white paper.

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